|united kingdom motels Do no longer count on to look A Room rate upward push in 2011
In keeping with a survey carried out via TripAdvisor Clone , fifty four% of 520 respondents expressed their perception that cutting-edge room rates might remain stable at some stage in the approaching yr. The survey, completed in January 2011, changed into TripAdvisor’s first annual lodging proprietors Survey.
The effects of the accommodation proprietors Survey showed that while the majority of hoteliers did now not expect fees to upward push, reviews are almost equally divided, with forty one% awaiting an increase in quotes. furthermore, simplest 5% expected a fall in room charges, indicating a quite comprehensive view that costs will as a minimum maintain their present day degree.
The survey did no longer simplest cowl room rate expectancies for 2011, however also covered a number of industry tendencies, and respondents mind for the year ahead. troubles along with online presence and promotional offers are hot subjects amongst hoteliers, with most of the people of respondents expressing their preference to step up their performance in each areas.
The survey revealed that 3 quarters of the 520 respondents – some one hundred thirty of them – are making plans to spend money on a few interior maintenance works in 2011, with fifty two% hoping to make exterior upgrades. That so many plan on sporting out protection works, but anticipate fees to stay stable, indicates that many hoteliers do now not plan on masking the cost of refurbishment through hiking up patron fees.
The growing trends toward on line reductions thru sites which include Groupon appears to have permeated the mind of those within the hospitality industry, with the massive majority of hoteliers seeking to embrace advertising this yr via imparting discounted food, rooms, shipping and other centers. Such engagement with cell promotion and discounting possibilities is given in addition attention via the revelation that just under 1/2 of these puzzled plan to attain their clients thru cell net generation.
the general conclusion of the record indicates that a extensive spectrum of motels and lodging, from luxury resorts to B&B’s, wish to expand their on-line presence and participation with current and potential customers. Take this statistic as an example; at the same time as 61% of these surveyed claimed to have uploaded pictures to TripAdvisor in 2010, 77% wish to achieve this this coming 12 months. one of these upward thrust illustrates a developing acceptance of the need to engage with 0.33 birthday celebration websites along with TripAdvisor.
It isn’t always of path simplest the hospitality industry which has realised the want to interact with their online client base greater actively; the equal may be said throughout a wide variety of B2B and B2C businesses, whose attention has grew to become an increasing number of in the direction of e-commerce, and greater these days m-trade, as the next major sales platform and business development opportunity.